Claim you profile
Your business and personal profile reach the eyes of of millions of potential clients each year.
- A head-shot, professional head-shots on a profile get 17x more potential client contacts than those without.
- Your contact information including a map to your location. Your phone number will be featured prominently as will a link to your email so that potential clients can contact you immediately, while protecting you from email spam.
- Practice Areas - 65% of potential clients say that a practice area is one of the most important factors when choosing an attorney.
- Firm name
- Social Network Links
- Email Support
- Legal and Business Forms
- Searchable Expert directory
- Legal Information and Case Law
Law firms have long invested in local marketing campaigns to expand their regional client base. While most still advertise in phone books, newspapers and billboards, their local marketing dollars have increasingly been refocused to online alternatives, which have grown more attractive as technological changes have pushed Internet access and geolocation services to consumer mobile phones and other computing devices. This has allowed search engines and other Internet directory services to more effectively deliver localized results to users of these devices.
Our local marketing services begin with the optimization of content on a law firm's website for particular locations. Additionally, we help law firms create law firm and attorney profiles for social media sites, business directories, and lawyer directories. If a law firm is interested in paid local advertising, we can provide cost-effective strategies that allow the firm to reach its target audience efficiently.
At LEGYTIC, we utilize state of the art analytic tools to capture how are registered users search for lawyers, what tools they use, and ultimately how they evaluate the lawyers they find. We use this knowledge to help our clients optimize their profiles to reach the audiences that are most important to them, wherever they might be.
Optimizing Website Content for Local Searches
Law firms seeking local clients should optimize the content on their website for their targeted locations. Having website content that is locally optimized can improve the placement of the website within organic search results. Because such content serves as a compelling indicator to the search engines that the business is locally focused, it can also impact rankings in map and directory listings.
Our website optimization services identify the locations and search terms that can improve the placement of your law firm website for local search results. We also tag your website with location markup to increase the readability of names, addresses, and phone numbers (NAP) by search engines such as Google and Bing.
Local Listings in Directories & Maps
Search engines and directories play a complementary role in local marketing. Not only can directories provide referrals to a law firm, they can also aid with rankings in Google and Bing.
Our directory services can optimize your presence in the local listings of various directories. We can target users looking for law firms in search engine directory listings, such as Google and Bing, or social media websites, such as Facebook. We can also optimize your listings in business directories, such as Yelp and LinkedIn, as well as more lawyer-focused directories, such as Justia and Avvo.
Additionally, we can audit your listings to ensure that you are presenting a consistent name, address, and phone number for each of your offices. This is especially important for ranking in Google. Listings should also include the URL of your website where possible, and be placed in the appropriate practice area or category.
Some online business directories allow you to update your listing directly, while others retrieve data from the major business data providers. We provide guidance to our clients on how to maintain and update their contact information, both for ease of use by prospective contacts, as well as to aid with rankings in Google and Bing directory search results.
Paid Advertising (CPC/PPC)
Advertising on our websites offers law firms another avenue for reaching local clients. In addition to targeting clients by keywords, law firms can also filter for users based on their physical location. Our paid advertising services help law firms optimize their advertising budget by targeting clients only in specific locations.
Targeted, measurable, and flexible Display Advertising.
Advertising that goes beyond geo targeting and is highly scalable to your needs and budget
We provide advertising setup and management
Law firms can purchase advertising on search engines, social media networks, business and lawyer directories, and other websites to supplement their organic traffic. Our online advertising professionals provide advertising setup, consulting, and management services to our website clients for Search Engine Marketing (SEM) and Pay Per Click (PPC) campaigns to help our clients optimize their Cost Per Click (CPC).
Our Search Engine Marketing professionals can set up and manage your online advertising campaigns. We provide guidance on ad text, keywords, location targeting, and landing page design that are essential to successful search engine marketing.
Ad Text Writing
Our Search Engine Marketing experts provide assistance with writing "call to action" text ads for Bing and Google. These ads include phrases and terms that can increase clicks by potential clients and are crucial for effective use of this avenue of marketing.
Optimizing the content and layout of each ad increases client contact conversions and maximizes the value of the clicks. Conversion rates on PPC ads increase when the ad copy and designed are customized to your sites landing pages to make it easy for a visitor to contact the law firm. We design the PPC campaigns so that each phrase leads to a relevant page on the client’s site thereby increasing the likelihood of the visitor contacting the law firm.
Reach all the right people
Get specific about who you’d like to reach with your Ads. Here’s how you can create targeted ads for the people who’ll love your business.
Law firms can target their ads for specific keywords and phrases in Google AdWords and Bing Ads. At LEGYTIC, we help our clients develop a set of keywords and phrases that best reflect their individual practice and the localities they serve. These lists target both common and search terms that are less competitive to maximize cost-per-click expenditures
The customers your business serves are on Legytic. Choose the audiences that should see your ads by age, gender, interests—and even the languages they speak
Attorneys and law firms can target their advertisements towards potential clients in a particular geographical area or to people who are looking for information in a specific location. To maximize the effectiveness of your campaign, you will likely want to have one or more location targets to attract local clients. Target ads by country, state, zip code, or even the area around your business.
Lawyer directories offer attorneys an opportunity to connect with people who are specifically seeking to retain legal counsel. Besides the Lawyer Directory, we can also suggest other legal and business directories where law firms might wish to advertise.
To learn more about our Advertising plans. Just fill out the contact form on this page.